There are thousands of different social media networks out there, but many of them get far less attention than they deserve. With so many options to choose from, it can be hard to figure out which social networks are the best to use, and which ones you should be ignoring completely. Here are five of the most underrated social media networks that you might want to consider using today, as well as three that you should steer clear of altogether. Here are The 5 Most Underrated Social Media Networks


Despite its reputation as a messaging app for teenagers, SnapChat is actually a powerful marketing tool. With over 150 million daily active users, the app offers a unique way to reach your target audience. And with features like Snap ads and sponsored lenses, you can create engaging content that gets seen by millions of people. While it may not be appropriate for all brands, it’s worth exploring if you’re looking to get creative with your social media campaigns. If you need help getting started, read this guide from Adweek on how to use SnapChat for business. It includes everything from tips on what to share, when to post, and what type of filters work best.

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LinkedIn Groups

Most people only think of LinkedIn as a job search platform, but it can be so much more. LinkedIn groups are a great way to network and connect with like-minded professionals in your industry. Plus, you can learn about new opportunities, get expert advice, and stay up-to-date on industry news. On the other hand, Instagram has evolved into one of the most popular social media networks around. With over 700 million monthly active users, there’s no denying that Instagram is here to stay. If you’re looking for an outlet to showcase your work or share photos from your travels, this may be the right choice for you. If not, keep scrolling!


You may think of Pinterest as a place to find recipes and DIY projects, but it’s so much more than that. With over 250 million monthly active users, Pinterest is a powerful tool for driving traffic to your website or blog. Just be sure you’re using the right hashtags. To avoid sounding like everyone else, pick unique hashtags that are related to your niche and add them to your posts. For example, if you’re a personal trainer who specializes in working with runners, consider #runnersofinstagram or #runninggirlproblems. This one of The 5 Most Underrated Social Media Networks


When it comes to social media networks, Vimeo is often overshadowed by the likes of YouTube and Facebook. But what many people don’t realize is that Vimeo can be a powerful marketing tool, especially for businesses in the creative industries. The site has more than 150 million registered users, so you’re likely not alone if you’re interested in Vimeo. With this in mind, here are five reasons why your business should consider using Vimeo as part of its digital marketing strategy:

  • Its clean design makes it easy to upload videos with the right balance between professionalism and creativity.
  • It provides detailed analytics on who’s watching your content.
  • It’s mobile-friendly, which is important given how many people watch video content on their phones or tablets these days.
    It gives you complete control over who can see your content. Unlike YouTube, where anyone can search up and find your video, only those with an account on Vimeo will be able to view your content.


With over 1 billion monthly users, Instagram is one of the most popular social media networks out there. But it’s also one of the most underrated when it comes to business. If you’re not using Instagram for your business, you’re missing out on a huge opportunity to reach new customers. While many people believe Instagram is only for personal use and don’t know how to leverage it for business, this platform offers several features that make it an excellent place to share what you’re up to with your followers and potential clients. Here are five ways that brands are successfully using Instagram.

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