Instagram is getting a payment feature that will allow users to buy from small businesses through direct messages, parent company Meta Platforms said on Monday.

According to the blog post, users will be able to make purchases with a qualified small business on Instagram without leaving the chat. Earlier, users had to exit the post, and send a message to the business to the chats to enquire about a product for purchasing. Now, users can directly chat about customizations and place order right in the chat.

Moreover, it will also be easy to track the order on the same chat thread and ask the business any follow-up questions. To add, one can also use Meta Pay to complete financial transaction for their purchases. As claimed by Meta, the payments will be securely processed, and purchases will be protected.

The feature furthers Meta’s push to expand its e-commerce offerings.

Earlier in 2020, the social media giant launched Shops as a way for people to find and buy products on Facebook and Instagram.

The company also encouraged businesses to set up their digital storefront at Shops on Instagram and Facebook.

Last week, Instagram declared new highlights focused on makers as a feature of the organization’s endeavors to make the virtual entertainment stage “the best web-based space for makers to get by.” The organization has presented supporter visits, endorser reels, endorser posts, and an endorser home. Under the endorser home tab, clients will actually want to sift through posts that are simply accessible to them. Back in January, the organization had declared the primary rendition of its memberships highlight for makers in the US. The organization was likewise tracked down testing the elements in India

Adam Mosseri, Head of Instagram, declared in a video post on the virtual entertainment stage that the organization is presently acquainting more membership highlights with Instagram. The supporter talks, endorser reels, endorser posts, and endorser home elements will permit makers on the stage to have a consistent and feasible pay, as per Mosseri. around the same time.